What New Features Did Canva Announce at Canva Create 2023? MAGIC

Canva has introduced a series of new features, including a suite of AI-powered tools and a new Brand Hub. The company unveiled these new features and tools during its Canva Create virtual event today.

One of the new features is Assistant, which allows users to search for design elements and provides quick access to various features. The tool can also provide recommendations on graphics and styles that match your existing design. Assistant also provides quick access to AI-powered design tools like Magic Write, which is the platform’s AI-powered copywriting assistant that was launched in December.

From today onwards, Magic Write will be available in all types of Canva projects, including presentations, social media graphics, flyers, and more. Previously, Magic Write was only accessible in Canva Docs.

You can use Magic Write to write website copy or presentation summaries. For instance, you can ask Magic Write to provide a list of social media strategy ideas for a new product launch. The tool suggests copy based on the project type you are working on. Canva has also expanded the availability of Magic Write to 18 languages.

In addition, Canva has launched a new feature that automatically generates presentations. You can prompt the editor to create a range of presentations, complete with an outline and content on each slide. For design, the company has introduced a new “Magic Design” tool that allows users to upload an image and then choose a style to get a curated selection of personalized templates that can be customized.

Furthermore, there is a new “Magic Edit” feature that enables you to add or replace anything in an image. You can indicate where you want to add something and describe it to Magic Edit. Additionally, a new “Magic Eraser” feature allows you to remove unwanted details in images by brushing over the area.

Canva is launching two new AI-powered tools: “Beat Sync,” which automatically matches video footage to a soundtrack of your choice, and a “Translate” feature that automatically translates text in designs to over 100 different languages.

In addition to these new tools, Canva is introducing a set of features that users have requested. “Draw” lets you sketch a simple shape, like a circle, and then have it transform into a polished circle. “Layouts” allows users to add content to a page and get recommendations for layout ideas for a design. “Styles” gives users the ability to browse suggested color palettes and fonts.

Finally, a “Layers” tool can be used to see all elements in one place, including text, shapes, images, and video.

Canva now supports Alt Text, which allows you to provide extra context for your images and elements to describe them for people with visual impairments or accessibility needs. Another welcome update is the addition of 953 new fonts, including popular ones like Arial, Courier, Helvetica, and Times New Roman.

The company is also launching Brand Hub, a suite of new tools and features designed to help teams maintain brand consistency. The hub includes a new “Magic Replace” tool that allows you to quickly update brand assets, like logos, across all your designs on the platform.

Furthermore, the hub includes tools that help you create brand templates, folders, and guidelines. Admins can also approve workflows directly in Canva to ensure that designs are reviewed and approved before they’re published.

“Ten years ago, we launched Canva driven by a vision to empower everyone to design anything, no matter their skills or experience,” said Canva co-founder and CEO Melanie Perkins in a statement. “Today, we’re thrilled to advance that vision by introducing a whole new range of features, focused on empowering brands to scale their creative outputs. As technology continues to advance, we are reimagining the design process by making it even easier to take what is in your head, get it onto a page, and out into the world, faster than ever before.”

Launched in 2013, Canva now touts more than 120 million monthly users, which is 35 million more than it had before the launch of its Visual Worksuite in September 2022. The company says more than 15 billion designs have been created using its platform.

Which feature are you most excited to see?

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